A Brief History Of Emirates Marketing Essay

A Brief History Of Emirates Marketing Essay In 1974, three years after independence, the rulers of the UAE decided to establish a joint flag carrier: Gulf Air. However, a tense relationship between the airline and the Dubai government existed ever since its inception, as the latter re fused to give in to Gulf Air’s demands to abandon its open-skies policy. In reaction, Gulf Air reduced frequencies and capacities to and from Dubai by more than two thirds between 1984 and 1985 without advance notice (Wilson 2005). Since foreign carriers proved unable or unwilling to fill the gap, Dubai’s then ruler, Sheik Mohammed bin Rashid Al-Maktoum, convened a team of experts – headed by Maurice Flanagan and later joined by Tim Clark and the ruler’s then 26- year old son, Sheik Ahmed bin Saeed Al-Maktoum – to devise an emergency plan. The group’s recommendation to set up a home carrier for Dubai was quickly accepted by the ruler, but he imposed two conditions: The new airline should meet the highest quality standards and there would be no additional capital injections from the government other than the agreed USD 10 million start-up capital. On October 25th, 1985, Emirates’ first flight departed to Karachi, using an A300, wet-leased from Pakistan International Airlines. The rest is history: in 1987, Emirates began to serve it first two European destinations – London Gatwick and Frankfurt -, from 1995, it has operated an all wide body fleet, and in 2001, 2003 and 2005 Emirates placed some of the largest aircraft orders ever. As of October 2007, Emirates’ route network extends to 91 destinations on all continents. In its last business year, ending March 31st, 2007, the airline transported 17.5 million passengers and 1.2 million tons of cargo on 102 aircraft. Currently, 118 aircraft are on firm order (of which 20 will be all-freighters), including 55 A380 and 43 B777. 1.2 The Emirates Group Emirates Airlines (including its cargo subsidiary Emirates SkyCargo) is only one division of the Emirates Group, a state-owned globally active travel and tourism conglomerate, which provides a plethora of aviation related ancillary services. Finally, the Emirates Group owns 43.6 percent of Sri Lankan Air lines. 1.3 The Dubai Government’s aviation- Related Activities Viewed from an even higher level of aggregation, the Emirates Group, in turn, is only one element in a comprehensive bundle of aviation-related activities, all of which come under the responsibility of Sheik Ahmed bin Saeed Al-Maktoum: (1) The Dubai World Central Consortium (activity: to build Jebel Ali Airport City including Dubai’s new mega-airport) (2) Dubai’s Department of Civil Aviation (activities: all aviation-related regulatory functions, operator of DXB airport, of Dubai Duty Free and Dubai Cargo Village) (3) Dubai Aerospace Enterprise (activities: aircraft leasing, airport planning and management, consulting, maintenance and aviation-related education and tr aining). Marketing Strategy Mission â€Å"An effective mission statement defines the fundamental, unique purpose that sets a business apart from other firms of its type and identifies the scope of the business’s operations in product and market terms. It is an enduring statement of purpose that reveals an organization’s product or service, markets, customers, and philosophy.† (John A. Pearce II & Fred David, 2006). Emirates Airlines or rather Emirates Group mission statement is simply â€Å"Committed to the highest standards in everything we do.† Being a vast enterprise by itself – Emirates group – the group has been quiet successful in embodying the mission of â€Å"committing to the highest standard† onto its one of its two core corporation (Emirates Airlines) – the other being DNATA, by marketing the brand of Emirates as the pinnacle emblem or a luxury standard throughout the world as an emerging Global Brand.

The Legalization Of Genetically Choosing The Feature of Child Research Paper

The Legalization Of Genetically Choosing The Feature of Child - Research Paper Example It is therefore not a new striking issue to finally end up with concern about the legalization of genetically choosing the feature of one’s own child. This is due to the fact that humans aim at improving ways in order to eliminate various negative health concerns of the humanity. One substantial proof is the ongoing studies or research and implementation of stem cells technology which at some point is aimed at trying to combat various hereditary defects and even future diseases in humans. Genetically choosing the feature of a child would make sense after all. These studies in addressing human health concerns are essentials for the human survival, but the actual implementation of their results may probably pose significant challenges and disadvantages that at some point may only be beneficial for the powerful few. At this point, I will state the promises or advantages of genetically choosing the feature of a child based on the results of genetic modifications in various animals , plants, and organisms (Reuter et al. 989; Kim et al. 534; Jang et al. 2011; Kilic and Akay 1164). The study of Reuter et al is about identifying the importance of herbicide resistant plant which the bottom line has a significant implication on protecting the environment in a wide scale. Kim et al’s research aims at understanding the therapeutic effects of genetically modified neural stem cells which found remarkable evidence of future advantage. The investigation of Jang et al has positive implications on the advantages of genetic modification on mass production of agricultural products. Finally, Kilic and Akay investigated the potential effect of transgenic crop (Bt corn) on health, but found no substantial evidence on rats. Based on the above evidences and results of different mentioned studies, there is a remarkable reason to believe that genetic modification of child’s character would also lead to success and substantial benefits especially in eradicating those h armful features causing negative impacts on human health and survival in general. I plan to point out that although there are remarkable advantages in genetic modification, its main application should only be confined and limited to plants, animals and organisms but not on humans. SUBCLAIMS: The issue about genetic modification is so complex that it is not only confined in purely scientific concerns but it involves the whole aspects of humanity. Thus, among the most important issues that are integrated in genetic modifications are social, political and economic. 1. Choosing a feature of a child via genetic modification is a great social concern. a. In here, I would include studies claiming that genetic modifications have significant benefits for the humanity which leads to positive acceptance of it. b. Particularly, I would employ the study of Guehlstorf and Hallstrom on â€Å"The role of culture in risk regulations: a comparative case study of genetically modified corn in the Unit ed States of America and European Union.†. This specifically points out the different stand of the US and European nations on genetic modification. For example, the stand of Germany on genetic modification (Christoph, Bruhn and Roosen, â€Å"Knowledge, attitudes towards and acceptability of genetic modification in Germany.†). c. I would specifically point out that the varying stand on genetic modification is a bottom line issue in line with social concern. In here, I would emphasize that due to different perspectives in looking at genetic

The importance of innovation along with evaluating the same in the Essay

The importance of innovation along with evaluating the same in the growth and development of Fairfax Media Limited - Essay Example The paper tells that innovation is often considered as the way towards the success. However, it is important to identify the impact and influence of innovation in every sense. Innovation can be used in the operational framework by adding technological values and at the same time can be used in business processes and stakeholder management to take it to the next level in the competitive business environment. However, it becomes important to identify the need and importance of innovation that will be followed by great number of changes within and outside the organisation. Change is inevitable and cannot be controlled and sustained for a long period of time. At the same time, changes should be implemented and defined in a clear and systematic manner to avoid resistance and complications. It becomes important to understand and analyse the impact and influence of internal and external factors that play an important role in change management process in the short as well as in the long run. The media industry has been changing at a rapid pace with the rise of technology changing the dynamics of the industry. Fairfax Media Limited has been operating in the media industry for more than 150 years. It operates in publishing news, information and entertainment. It’s Australian and New Zealand newspapers include; The Sydney Morning Herald, The Age, The Australian Financial Review, The Dominion Post and The Press. It also published regional and community newspapers along with few magazines. The company is also engaged in online business where readers can read newspapers. Overall, it can be said that the organsiation has a diversified portfolio with a balanced mixture of traditional and innovative business strategies helping it to make a mark in the competitive business environment. 1.1: General Imperatives in the Industry Sector As per the research conducted by the Sydney Investment Group (2011), there are strong signs that print media is dying with the rise and accep tance of technology and online platforms cannibalizing revenues. Australian newspaper circulation has declined rapidly in last few quarters. This trend is more visible in foreign

Prepare a written business plan of (The Apple INC) on the Orbis Essay

Prepare a written business plan of (The Apple INC) on the Orbis database - Essay Example Apple has already launched its iphone in India using a marketing strategy wherein it launched its phones in eight Indian cities at midnight of August 22, 2008. As pointed out in an article printed from Wharton, Apple’s strategy in India was different from its launch strategy in the United States, where the company followed a different strategy. As articulated by Professor Peter Fader of Wharton: â€Å"Here in the U.S., Apple basically wanted to bust the market open all at once. So, they had all these people lined up all around the block, and when they flipped the switch -- boom! -- the market existed. In India, its almost like they are doing a test market.† (www.knowledge.wharton.upenn.edu). The launch was a small scale one and was carried out without much fanfare. This report will address various other marketing aspects of Apple’s strategy in India and recommend measures that could be taken in this regard. The development of the iphone is a relatively recent development in the electronics industry, which relies upon 3G networks in order to operate efficiently. The 3G generation of mobile networks is expected to complete the worldwide process of global communication (Lindemann et al, 2003). Mobile communication systems, if effectively provisioned and utilized, could provide a means to include a range of new services with different quality of service requirements, so that radio resources can offer a high capacity level of service over a planned coverage area. In a 3G scenario, RRM functions will play a pivotal role because they influence system efficiency and the operator infrastructure cost. In providing an optimum level of quality of service, two major aspects would be important, i.e., the network planning in terms of features such as the number of cell sites and their design and location, as well as the radio resource allocation or the manner in which the resources are

The First Crusade In Medieval Times History Essay

The First Crusade In Medieval Times History Essay The crusades had a large affect on the medieval lives of Christians, Muslims and every other person who lived in Europe in that time. The first one, the one that started the rest was to believe to be in the 1096. The dates of the early ages vary among each source. The crusades were a Christian force, army that was created to re-capture the holy city of Jerusalem. The city at the time was controlled by the Muslims, who thought of it as their holy city as well. Did the first Crusade impact the human society to such a large extent that it changed the future in a bad way? The Crusade brought forth a loose of faith in religion trough out Europe that resulted in separation in the European countries that once stud under that rule of their god. The wars also increased the dislike between the Christians and the Muslims which increased the hate and racism, which is still affecting us today. The church had many supporters, including kings and queens. When the church went to war the Kings went with their armies, but the First Crusade was one of the only successful ones, so the pope then decided that he would be in control of the tactics of the next crusade. When the Muslims gained control of Jerusalem, before 1095, the Christians thought it was it was important to get the holy city back through a holy war. Both religions thought that they were fighting for the right side, their own religion, and that the other side was out of place. The complete knowledge of the Crusades has been lost over time, the dates and the stories have been told differently several times. Meany sites and books clam different thing about the crusades, different theories and different sides of the historic time. The historians in the west and the Muslim historians do not give credit to the Islamic interpretation of the Crusades. Modern scholars exhibit an ambivalent attitude towards the Islamic sources for the crusades (Paul E. Chevedden 187). The most accepted theory is something called the Big Bang theory. This theory talks about how pope Urban II made a mass movement when he made an appeal as Clermont in 1095 (Paul E. Chevedden 183). Christians, hasten to help your brothers in the East, for they are being attacked. Arm for the rescue of Jerusalem under your captain Christ. Wear his cross and your badge. If you are killed your sins will be pardoned. Pope Urban, 1095, http://www.historylearningsite.co.uk/cru1.htm?ref=Guzels.TV. The crusading brought forth violence and the Muslims found themselves the objective of an invasion from the west. The people who support this theory find themselves unwilling to tell of the development of the crusades and they simply say Major premise: The crusades began in 1095, because that is the date agreed upon by scholarly authorities. Minor premise: The earliest evidence for crusading dates from the year 1095. Ergo: The crusading enterprise as a political force and as a set of ideas and institutions (e.g. the ecclesiastical apparatus of indulgence, vow and cross) emerged in 10895. Paul E. Chevedden 183. Many scholars have found that the Minor premise might be wrong but people still continuo to follow it. The supporters of the Big Bang theory still need to present proof of their work. The Christians thought that they were fighting gods war. Deeds of God through the Christians (Paul E. Chevedden195). The pope Urban said that all who fought would be forgiven of their sins and that they would go to heaven if they died in battle. If you are killed your sins will be pardoned. (Pope Urban 1095, found on http://www.historylearningsite.co.uk/cru1.htm?ref=Guzels.TV). The pope declared that when killed in war the person would go to heaven, no matter what sin he committed in life. The men who joined would also be pardoned from taxes and other expenses. Another hope that people joined for was the hope that Jerusalem had riches and gold beyond the imagination. People from all over joined a group and they marched, or sailed over to the east Mediterranean and fought to control the lands that once belonged to the Christians. They traveled though France, Italy, all though Eastern Europe, and then through whats now called Turkey. They were able to cross a large amount of land a sea and still have numbers to fight only because they started out with so many that even if half of them died, with an uncountable amount did, they would still have an army to fight with. The men who died on the way died from starvation, dehydration, maul nutrition, sickness and illnesses that would be passed through the men unchecked. The men would sometimes get food from towns and villages, but other times they would eat the fesses and drink their urine. Christians from all classes joined in hopes that their sins would be forgiven by god by fighting in Gods War but a lot of them didnt even get to the battle grounds. The Muslims fought to get control of Jerusalem because their founder, Muhammad, had lived there for a time. The Muslims had a sacred place called the Dome of the Rock, this place was a place of meditation where Muhammad, the founder of the Muslim religion, prayed and sat. The city was sacred to the Muslims, just like it was sacred to the Christians (http://www.historylearningsite.co.uk/cru1.htm?ref=Guzels.TV). The Muslims understood the meaning of the crusades and fought back, but once the city of Sicily was taken by the Christians they could not be stopped. They fought and they tried to keep their land, but the Christian force was to strong. The church believed that the Muslims were endangering the people, who still lived in the east, and they thought that they needed to restore the Christian culcher in the east. The church also had many kings and queens supporting them, which include their armies. The Christians were concentrating on re-conquering Jerusalem because thats where Jesus lived for some time. They saw the city as the City of God. This was also the place where Jesus was crucified on Calvary hill. Pope Urban the II also wanted to go into Africa and liberate the people there. In a way the church was planning a mass invasion of countries that were not a part of their religion. The Christians thought that they were doing the right thing by going and converting people into their religion. The pope wanted more land to be under his control, under god. The similarities of the views of the First Crusades were extremely similar; they were enantiomorp (mirror-image). The Muslims new that the war was to take back lands lost by the Christians hundreds of years before the First Crusade. They also understood that the First Crusade was aimed for Jerusalem and the lands around it. The Christians set out wanting to help other Christians that live in the Mediterranean that was now under control of the Muslims. The Muslims new this and called it jihad. This word means struggle, fight, basically what a crusade was. They understood the meaning of the First Crusade but they did not have the power to fight it, even with the help they had from the Turks in protecting the land. The Christians had once controlled the whole Mediterranean. They had a kingdom set up where everyone had a king but the king answered to the Church, to god. Pope Urban the II called war on the Muslims in 1095, the first Crusade started to move in 1096. The Pope latter called this the changing times from Dan 2:21. By this he said that the times of change spoken of in the bible are coming true and that the First Crusade, the one that when to liberate Jerusalem, set this into play. He thought that he was changing the world for the better; he thought that the Christians that lived in Muslim land would be much happier if the church came in and free them from the tyranny of the Muslims. The Christian and the Muslims had very similar ideas, but both thought that the other was wrong and that they were doing wrong and should be stopped and/or killed. Both sides thought that the other side would harm or desecrate the city of Jerusalem. The Muslims did not want a mass war over the Mediterranean, but once they heard of it they seemed to know what was happening. The Church wanted to have control over the areas of land that had once been theirs, and also because they had enough forces they thought that continuing to Asia and Africa would help people. By doing this the church had made many enemies and had become a hated symbol in some of its new lands. The Church not only went after the Muslims in Islam, but they also helped Venus in their war with the Turks in the island near them. They did this because they needed more ships to get across the Mediterranean, so they made a deal. The crusaders would kill some Turks to get enough ships to sail to the west. In another crusade to many men were dying because of the long road, so they decided to go and kill the nearest town of Jews and make it a trip. So thats what they did and then they went home. Other detours for other groups of crusaders also happened over the different crusades with different religions. The First Crusade was important because not only did it kill many people and give the Christians Jerusalem back, but it caused other Crusades to happen after. The Muslims fought to keep Jerusalem and the pope after Urban declared that the city must be under Christian rule. The First Crusade changed a lot in the world. It was the reason for many deaths and unhappiness. The pope called it a change in time, and specific crusade was. It changed time so that even today people are affected by it. If one thinks about it, the crusades might have been a reason that racism became such an extreme between the Muslims and white countries who are heavily involved with Christianity. The mass war in 1096 lasted for over 200 hundred years, off and on. The people in charge changed as well as the people who were affected by it. Several alliances were severed by the crusades. The pope expected a lot out of his kings and queens, including their people, armies, fighting experience, food, water and money. Pope Urban and the popes after him also expected to be able use the people again and again till the destination was won. Because Jerusalem was once again taken over by Muslims and put back into the land of Islam, the Christians had to keep remaking the crusades and rebuilding their forces and numbers. As one can imagine, because of this people began to become more rebellious towards the crusades. Eventually the pope could not get enough people willing to fight and join the crusades for a battle that would last to about 1291. Years after the First Crusade, the city Edessa was lost to the Turks, once again, so that meant that the Christians had to get it back in the second crusade in 1147-1149. The strong Turks were said to have kill many people and show no mercy to the inhabitants. Another threat to the Christians were the growing forces to the east, the Muslims were getting stronger once again. The pope called for help and Bishop Eugenius III answered and helped. But his efforts were not enough; a lot of people were killed off before they even reached the holly land. Turks followed one of the groups and killed many in sudden attacks. (http://dmbinns.com/secondcrusade2.htm) The Christians still believed after all of this that the power over the city a priceless thing, but the Christians said some things that were seemed like gloating, even though they failed to protect a lesser city to Jerusalem. Sisnando Davidiz, a count who served under Fernando I, king of Leon-Castile, said: We seek only our own lands which you conquered from us in times past at the beginning of your history. Now you have dwelled in them for the time allotted to you and we have become victorious over you as a result of your own wickedness. So go to your own side of the straits (of Gabraltar) and leave your hands to us, for no good will come to you from dwelling here with us after today. For we shall not hold back from you until God decides between us. (Paul E. Chevedden 189) The Christians and its followers seemed happy with themselves after they won back so much land and more so they were okay when they kicked the Muslims out. They took homes and land away from hundreds of families. The questioning part of this statement by Davidiz, is why did he say until God decides between us? Does he mean in religion, what religion is favored by god? or until god puts a physical barrier between Islam and Europe? It seems rather strange that he would question their gods love for them. Years after the Muslims regained control, in the third Crusade in 1189-1192, the Lion King and the Muslims made a three year treaty so that Christians could come and visit the city. The Church thought these were wrong and bands the Lion King. The Lion King was Richard I of England, and had fought in the crusades before with other power figures (http://www.historylearningsite.co.uk/cru1.htm?ref=Guzels.TV). The Church had used an Old Testament sin-punishment-restoration cycle (Paul E. Chevedden195) and put it into the Christians history. Pope Urban hoped that this system would help the recovery of the lost lands to Islam and gain some population. The crusades, specifically the first, impacted the world in a bad way. The crusades brought death and suffering to many that were not Christians and many who were Christians. The killing engulfed Europe, a small portion of Africa and Asia. This war seemed to have maximized racism between the Christians and the Muslims, and all who came between. The violence that was created by the Christian pope Urban II was because of a religious city that could have been sheared. Even when that was a possibility, the pope bands it and called the makers of the treaty sinners. Even the tactics the pope used to gain followers was wrong and deceitful. He told people that All who die by the way, whether by land or by sea, or in battle against the pagans, shall have immediate remission of sin (http://www.fordham.edu/halsall/source/urban2-fulcher.html). This would bring significant numbers of people of all classes and ages. It would also attract people who are sick, dyeing, and old. This may be the cause of the many deaths on the way to Jerusalem. The First Crusade seemed to have several components to it. First, it had a way for the Christian church to spread its beliefs and culcher. Second, it allowed Christians to regain control over the city of god. Third, the pope was able to have more control over more land. The crusades seemed to be a pointless war that could have been avoided if the Christians would have simply shared their holy city with another religion that would have respected it as such. the many useless fight over cities and boarders would not have happened if the Christians learned to respect other religions in that time. Work Cited Books: 1. What Were the Crusades? Jonathan Riley-Smith 2. The Islamic View and the Christian View of the Crusades: A New Synthesis Paul E. Chevedden Non-Prints: 3. Documentary, BBC An Islamic History of Europe 4. www.historylearningsite.co.uk/cru1.htm 5. http://gbgm-umc.org/umw/bible/crusades.stm 6. http://www.fordham.edu/halsall/source/urban2-fulcher.html got it from From Bongars, Gesta Dei per Francos, 1, pp. 382 f., trans in Oliver J. Thatcher, and Edgar Holmes McNeal, eds., A Source Book for Medieval History, (New York: Scribners, 1905), 513-17 7. http://dmbinns.com/secondcrusade2.htm Scholarly Journal: 8. The Islamic View and the Christian View of the Crusades: A New Synthesis Paul E. Chevedden

AIDS/HIV Research :: essays research papers

This study used content analysis to identify dominant AIDS-HIV themes in the manifest news content of AP, Reuters, AFP, ITAR-TASS, and IPS. A systematic random sample of AIDS-HIV stories disseminated by the five wire services between May 1991 and May 1997 (both months included) was obtained. This decade was selected because several empirical studies of coverage in the 1980s have been conducted; however, few studies examine the 1990s. The decision to examine the print news media was driven by the nature of the issue being explored. Previous research indicated (Nelkin, 1991; Stroman & Seltzer, 1989) that when it comes to complex and ambiguous issues (e.g., AIDS-HIV), print news provides more in-depth information than broadcast news. News consumers tend to consult print news for the details, whereas broadcast news provides the broad strokes. For instance, the Princeton Survey Research Associates (1996) study of AIDS coverage by the U.S. media found that the print media accorded more analytical coverage when compared to broadcast offerings. Full texts of all the stories in the sample were downloaded from the online LEXIS-NEXIS news and information database service.(n7) With a random starting point, every fifth story in the universe was selected to obtain a 20% sample. The story was the unit of analysis. The sample comprised a total of 635 stories. Following is the breakdown of these stories according to wire services: Reuters = 287, AFP = 155, AP = 78, ITAR-TASS = 34, and IPS = 81 (N = 635). Detailed coding categories were developed. The Princeton Survey Research Associates (1996) content analysis of AIDS-HIV coverage by the U.S. news media guided the formation of some of the categories. The world region category was guided by the Mayo and Pasadeos (1991) study of the international focus of U.S. business magazines. Following are the main categories that were used to code each story. Detailed operational definitions were developed for each category. Straightforward categories such as date, length of story, wire, and so forth are not included: 1. Dateline-world region: The choices available were: North America (United States and Canada), Central America and the Caribbean, Latin America, Western Europe (including Turkey and Greece), Eastern Europe, Russia and former Soviet republics, China, the Middle East, North Africa, sub-Saharan Africa (including South Africa), developing Asia (mostly South and some Southeast Asia), developed Asia (mostly East and Southeast Asia), Oceania (Australia, New Zealand, and other Pacific Islands), global, the United Nations and other similar global organizations, and other/none.

Socratic Seminar Questions (Medea)

Socratic Seminar Questions 1. Do you think Medea should’ve let the children live? If so, who do you think she would’ve chosen and why? If not, why do you think Medea killed the children? I think it was right for Medea to kill the children. The children are a â€Å"product† during Medea and Jason’s relationship. Since Medea feels like Jason betrayed and tainted their relationship, she feels like letting the children not live is like destroying every last remnant of their relationship.She also feels that killing the children would punish Jason and as a mother, she doesn’t want anyone else to harm her own children, so she kills them as a sacrifice. Personally, it was a dour scene of killing the children, but it had a hidden reason into killing the children. 2. What are some major complaints Medea pleas about the treatment of women? Do you think women around the world are still facing these problems? Some of the major complaints Medea pleas about are th at women cannot reject marriage because of the over dominance of men that women don’t have the power to reject or deny marriage.I believe not only Greece, but other countries around the whole world face the over dominance of men over women. Another complaint Medea states is how women are â€Å"bought and sold† by men. Women weren’t slaves back in Greece but Medea emphasizes the point that women are treated like property, being bought and sold. In the present world, there are very few or not even any countries that sell women but are treated like slaves, having limited rights than men. Lastly, she points out women are the â€Å"most unfortunate creatures†. I think the hidden message Euripides is explaining is the deplorable state of females in Greece.I think that there are still countries worldwide, facing the same situations Medea points out to the readers. In addition, I think Euripides wants readers to sympathize the state of women and how they’r e treated. 3. What do you think is the difference between justice and revenge? Did Medea achieve justice or revenge? Why? There is a key difference between the definition of justice and revenge. Justice I think brings termination, an end to something, while revenge results in personal satisfaction and pleasure. Another key difference between both is that justice is what should be done while revenge is what you believe should be done.To sum everything up, justice is selfless and revenge is selfish. I think Medea achieved more of revenge because it was her personal satisfaction and plotting out, punishing Jason for his wrongdoings. In addition, her crave for revenge adulterates her life and her desire for revenge makes her a merciless character. 4. What ways does Medea bring her banishment on herself? There are many signs of how Medea creates banishment for herself. She made herself an exile out of love, leaving her land and killing her father and brother to help Jason in his quest fo r the Golden Fleece. Ironically thought, his betrayal leads her into banishment once more.During many scenes in the play, Medea expresses deep anguish as making herself an exile. She seems especially remorseful about leaving home and killing her father. This distance from Medea to her father is probably the worst feeling of exile she has to withstand. 5. If all people are created equal, then why do you think men have more authority than women according to Medea? One reason I think men would want more authority than women is men want to feel powerful themselves and they want a feel of playing a crucial role to society or a matriarch in a family by obtaining power.Another reason men have more authority than women is how much pressure they can take. Yes, women are smart and have intelligence, but the main problem is that women can’t take as much criticism or types of pressure as men can. That could be why men are mostly leaders of countries, they can take more pressure from soci ety or media than women can. Lastly, I think men have more authority than women is because men are more recognized in creativity. Microsoft, Apple, Google and YouTube are examples of technological inventions by men. Men feel more recognized into their creativity.

Apple Business Strategy Analysis

| Brief description of PC and Smartphone’s industry Smartphones| Company| Market share| Key success factors| Android| 68,1%| * software * innovation * synchronization with google account| Apple| 16,9%| * design * style * size * capacity * software * download facility * distribution| Blackberry| 4,8%| * reliability * carrier friendly * design| Nokia| 4,4%| * price efficiency * reliability * distribution * client's service| PC| Company| Market share| Key success factors| HP| 17,2%| * reliability * client's service * hardware * fingerprint reader| Lenovo| 13,0%| * design * price friendly|Dell| 12,1%| * design * extended product line * worldwide client's support * reliability| Acer| 11,2%| * price effiency| Asus| 5,9%| * design * price friendly| Tablets| Apple| 61,4%| * design * processor * weight * storage * capacity * style| Samsung| 7,5%| * innovation * design * capacity | The worldwide sales of tablets are almost doubled in 2012 and PC market slightly decreases as a whole. Wit h the launch of iPad2 more customers switched to buying alternative device or PC looks like tablets. Apple iOS takes 61,4% of worldwide tablet sales.Samsung is on the second place with 7,5%. Resources of Apple. Potential for scale, experience and scope economies Strong know-how, RFS, RMS, new Product Development Programme, together with skilled human resources represents well integrated resources of the company. Diversified product line and high quality software and hardware allow sharing the resources of the company among existing businesses. This may create economies of scope, which saves costs. The size of the company, level of innovations, design and strong brand name gives to Apple competitive advantage.Company uses economies of scale, having achieved multi channel marketing and mostly cut the middleman and this is decreases the costs and increases the margin to Apple and consequently lower costs for the customers. Strengths of Apple. Core competencies Due to financial strength and inherited hardware and software company was able to extend product line and created a new market instead of displacing existing one. Apple relies on a new Product Development Program of Kaizen in the product offer keeping in this way high loyalty of the customers and meeting their needs.Core competence consists of constant innovations and creating added value for customers in terms of innovative design and technology Strategic fit of Apple Key success factors Core pompetence| Style| Size| Software| Download facility| Design| 5| 5| 5| 5| Quality| 5|   | 5|   | Capacity|   |   |   | 5| We observe strong fit between company’s core competencies and key success factors. Apple develops the program of constant improvement of the product as well as use experience which is resulted is extremely high performance and flourishing of the company. SWOT analysis for Apple | Opportunities;Time| | Short-medium term| Medium-long term|Strengths| Innovative Design | Strong brand L eading market position of digital market| Weaknesses| Simple immitation| Cannibalisation| Vision ; Mission Vision: * Keep leading position at the worldwide market * Focused on the future * Penetrate the markets where company can make big contribution to society Mission: * Design best personal computers * Innovations in digital music with (iPod, iTunes online stores) * Innovation of iPhone and iPad in terms of favorable market conditions * Design and develop own operating system, hardware, application software * Design new customer products with superior easy-of-use R;D Apple’s objectives Objectives: In a line with company’s mission presumably Apple is mostly focused on non-financial objectives such as constant improving of the product offer and quality of the devices, expanding of distribution network to reach more targeted customers * Innovation: shorten the innovation cycle to 12 months * Quality: Keizer mantra Apple Strategy overview | Products-markets| Vertical Int egration| Internationalization| Diversification| International Development| Expansion of distribution hannels creat best pc, portable digital music, mobile communication, iPad3| Vertical integration into retail combined with online store and iTunes Store| Growth shift outside US because of global demand for iPhone, iPads mainly to Asia Pacific, Europe, Japan Apple Stores expansion aimed internationally| increasing number of iOS devices – iPhones Macs iPads iPods| Mergers;Acquizition  | Security hardware and software for PCs and mobile devicesFlash memory| AuthenTecAnobit (Israel) |   -|   -| Strategic Alliances  | Market alliances in the supply chain and designn development|   -|   -|   -|In terms of Mergers ; Acquisitions company tends to have conservative trends. Company leaves to be more focused on innovative technologies to make their product unique.