A Brief History Of Emirates Marketing Essay

A Brief History Of Emirates Marketing Essay In 1974, three years after independence, the rulers of the UAE decided to establish a joint flag carrier: Gulf Air. However, a tense relationship between the airline and the Dubai government existed ever since its inception, as the latter re fused to give in to Gulf Air’s demands to abandon its open-skies policy. In reaction, Gulf Air reduced frequencies and capacities to and from Dubai by more than two thirds between 1984 and 1985 without advance notice (Wilson 2005). Since foreign carriers proved unable or unwilling to fill the gap, Dubai’s then ruler, Sheik Mohammed bin Rashid Al-Maktoum, convened a team of experts – headed by Maurice Flanagan and later joined by Tim Clark and the ruler’s then 26- year old son, Sheik Ahmed bin Saeed Al-Maktoum – to devise an emergency plan. The group’s recommendation to set up a home carrier for Dubai was quickly accepted by the ruler, but he imposed two conditions: The new airline should meet the highest quality standards and there would be no additional capital injections from the government other than the agreed USD 10 million start-up capital. On October 25th, 1985, Emirates’ first flight departed to Karachi, using an A300, wet-leased from Pakistan International Airlines. The rest is history: in 1987, Emirates began to serve it first two European destinations – London Gatwick and Frankfurt -, from 1995, it has operated an all wide body fleet, and in 2001, 2003 and 2005 Emirates placed some of the largest aircraft orders ever. As of October 2007, Emirates’ route network extends to 91 destinations on all continents. In its last business year, ending March 31st, 2007, the airline transported 17.5 million passengers and 1.2 million tons of cargo on 102 aircraft. Currently, 118 aircraft are on firm order (of which 20 will be all-freighters), including 55 A380 and 43 B777. 1.2 The Emirates Group Emirates Airlines (including its cargo subsidiary Emirates SkyCargo) is only one division of the Emirates Group, a state-owned globally active travel and tourism conglomerate, which provides a plethora of aviation related ancillary services. Finally, the Emirates Group owns 43.6 percent of Sri Lankan Air lines. 1.3 The Dubai Government’s aviation- Related Activities Viewed from an even higher level of aggregation, the Emirates Group, in turn, is only one element in a comprehensive bundle of aviation-related activities, all of which come under the responsibility of Sheik Ahmed bin Saeed Al-Maktoum: (1) The Dubai World Central Consortium (activity: to build Jebel Ali Airport City including Dubai’s new mega-airport) (2) Dubai’s Department of Civil Aviation (activities: all aviation-related regulatory functions, operator of DXB airport, of Dubai Duty Free and Dubai Cargo Village) (3) Dubai Aerospace Enterprise (activities: aircraft leasing, airport planning and management, consulting, maintenance and aviation-related education and tr aining). Marketing Strategy Mission â€Å"An effective mission statement defines the fundamental, unique purpose that sets a business apart from other firms of its type and identifies the scope of the business’s operations in product and market terms. It is an enduring statement of purpose that reveals an organization’s product or service, markets, customers, and philosophy.† (John A. Pearce II & Fred David, 2006). Emirates Airlines or rather Emirates Group mission statement is simply â€Å"Committed to the highest standards in everything we do.† Being a vast enterprise by itself – Emirates group – the group has been quiet successful in embodying the mission of â€Å"committing to the highest standard† onto its one of its two core corporation (Emirates Airlines) – the other being DNATA, by marketing the brand of Emirates as the pinnacle emblem or a luxury standard throughout the world as an emerging Global Brand.

The Legalization Of Genetically Choosing The Feature of Child Research Paper

The Legalization Of Genetically Choosing The Feature of Child - Research Paper Example It is therefore not a new striking issue to finally end up with concern about the legalization of genetically choosing the feature of one’s own child. This is due to the fact that humans aim at improving ways in order to eliminate various negative health concerns of the humanity. One substantial proof is the ongoing studies or research and implementation of stem cells technology which at some point is aimed at trying to combat various hereditary defects and even future diseases in humans. Genetically choosing the feature of a child would make sense after all. These studies in addressing human health concerns are essentials for the human survival, but the actual implementation of their results may probably pose significant challenges and disadvantages that at some point may only be beneficial for the powerful few. At this point, I will state the promises or advantages of genetically choosing the feature of a child based on the results of genetic modifications in various animals , plants, and organisms (Reuter et al. 989; Kim et al. 534; Jang et al. 2011; Kilic and Akay 1164). The study of Reuter et al is about identifying the importance of herbicide resistant plant which the bottom line has a significant implication on protecting the environment in a wide scale. Kim et al’s research aims at understanding the therapeutic effects of genetically modified neural stem cells which found remarkable evidence of future advantage. The investigation of Jang et al has positive implications on the advantages of genetic modification on mass production of agricultural products. Finally, Kilic and Akay investigated the potential effect of transgenic crop (Bt corn) on health, but found no substantial evidence on rats. Based on the above evidences and results of different mentioned studies, there is a remarkable reason to believe that genetic modification of child’s character would also lead to success and substantial benefits especially in eradicating those h armful features causing negative impacts on human health and survival in general. I plan to point out that although there are remarkable advantages in genetic modification, its main application should only be confined and limited to plants, animals and organisms but not on humans. SUBCLAIMS: The issue about genetic modification is so complex that it is not only confined in purely scientific concerns but it involves the whole aspects of humanity. Thus, among the most important issues that are integrated in genetic modifications are social, political and economic. 1. Choosing a feature of a child via genetic modification is a great social concern. a. In here, I would include studies claiming that genetic modifications have significant benefits for the humanity which leads to positive acceptance of it. b. Particularly, I would employ the study of Guehlstorf and Hallstrom on â€Å"The role of culture in risk regulations: a comparative case study of genetically modified corn in the Unit ed States of America and European Union.†. This specifically points out the different stand of the US and European nations on genetic modification. For example, the stand of Germany on genetic modification (Christoph, Bruhn and Roosen, â€Å"Knowledge, attitudes towards and acceptability of genetic modification in Germany.†). c. I would specifically point out that the varying stand on genetic modification is a bottom line issue in line with social concern. In here, I would emphasize that due to different perspectives in looking at genetic